To enlarge large numbers of customers quickly, P1 initially targeted metropolitan areas, such as Kuala Lumpur and the Klang Valley, with innovative tools and tactics. Emphasizing the broad benefits if WiMax compared with limited existing option, P1 was able to effectively build awareness and sign up over 80,000 subscribers in its first 12 months.
Innovative Tools
P1's promotion strategy start with educating customers about fixed broadband coverage. Specifically targeting areas with low broadband penetration to ensure quick ROI, as the company lights up on an area with WiMax, P1 touts its high performance, next generation 4G wireless broadband with colorful, eye-catching door hangers. Billboard are an effective marketing tool as well. In Kuala Lumpur, for example, there are P1 billboard wherever the company has coverage. Street banners and shopping mall kiosks also showcase the message and trucks with music literally drive the message home.
P1 also uses online tools, such as viral marketing, Facebook* pages and Twitter*- not to mentionits own social network, Ruumz. Wherever there is WiMAX coverage, P1 makes sure that potential customers know about it and can register their interest through P1 WiMAX connection. Customers may also vote online on the P1 website if they want P1 WiMAX to be available in their area.
P1 also uses online tools, such as viral marketing, Facebook* pages and Twitter*- not to mentionits own social network, Ruumz. Wherever there is WiMAX coverage, P1 makes sure that potential customers know about it and can register their interest through P1 WiMAX connection. Customers may also vote online on the P1 website if they want P1 WiMAX to be available in their area.
Malaysia has three PC fairs a year. During the April 2009 fair, customers who sign up for WIGGY at RM149 per month for two years, got a free Acer Aspire One netbook. P1 also has arrangements with credit card company so that customers can just swipe their card and pay on a monthly basis automatically. In other words, customer can walk away with network services, free netbook, and lower risk payment all with ne swipe of card instead of three different transactions and lots of paperwork.
Posts
No Response to "Innovatives Tools and Tatics"
Post a Comment